This assignment is a survey to find your demographics, personal brand preferences and complete an audit of your brand. The assignment will include both qualitative and quantitative questions to determine where you stand as a brand to identify brand gaps, spot ideal brand performance, create a competitive analysis and give you a baseline to compare to your results assignment at the end of the study.
In the gap analysis Alex goes through each brand's preferences & audit assignment to give each participant clear direction on where they should focus their attention in this brand research study. The lecture portion of this study will be broken down into each phase of our own High Moon Method™, and in the gap analysis Alex will give you an order of which parts of the method you should focus on in your brand.
As mentioned, there will be a lesson for each phase of the High Moon Method™. There are 10 steps in the method, which will be broken down into two days - 5 lessons/day. You can come to all lessons live to ask questions and get real-time responses, or only come to your top 3 lessons of improvement needed based on Alex's gap analysis. All lessons will be recorded and uploaded after the lives for you to access at any time.
brand preferences & Audit Assigment
the gap analysis review from alex
The approach assignment is a written approach to how you plan to build your brand based on brand gaps and learnings collected via the lectures, gap analysis, and brand audit.
Alex will review your approach assignment and provide feedback with tips & instruction on how you can put them into practice to get the best results. These are the approaches you will use during the action phase of this research study.
You get 4 weeks after Alex's approach review delivery to put your brand building approaches into action. After those 4 weeks, you will complete the results assignment to see how those particular approaches impacted your brand + business. This allows us to see what practices work best for brand building via data specifically for your business, then within your industry, and finally as a collective.
review from alex
The live discussion is where we will go over everything we learned during this brand research study. We will share the results of the data collected, brand building trends, how particular approaches impacted quantitative data (follower count / profit / etc.), what was successful, what wasn't, and more. We will host a discussion with the full group, but also segment discussions into business industry so you can see what works best for your line of work specifically. The discussions will be recorded and uploaded after the lives for you to access at any time.
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