We’ve said it before and we’ll say it again: branding is the most important part of your business. In this ultra-competitive industry, you can’t compromise on your brand aesthetics. Because if you do, you could be holding yourself back from your dream life! If you’re struggling to attract your ideal clientele or generally just having a tough time leveling up your biz, a rebrand may just be what you need!
If the thought of a brand overhaul seems overwhelming, don’t worry. It’s not always necessary. Just because you don’t like your brand’s logo or you need to update your website, doesn’t mean you need to start from scratch. As the saying goes “If it ain’t broke, don’t fix it.” But if you’re consistently turning down projects that don’t align with your goals or you’re not upleveling the way you want to be, then a refresh may just do the trick!
How do you know when the time is right to give your brand a makeover?
We’re sharing the 5 tell-tale signs that a rebrand is the right move for your biz!
When to Consider a Rebrand:
#1 – You avoid giving your website to anyone because you’re straight-up embarrassed
#2 – The clients who are reaching out to work with you aren’t your ideal clients
#3 – You can sense a lot of ‘sticky spots’ in your business and want a refresh
#4 – You’re ready to make more money
#5 – You don’t feel excited or connected to the commitment of continuing to build the brand you have
If you said, “yes that’s soooooo me!” to any of these questions, then it’s likely a sign to try something new! Here a High Moon, we do a mini-brand refresh every 6 months to keep things exciting and to push our creative limits, so don’t be afraid to switch it up!
Need help with your brand refresh? That’s our specialty! Apply to work with us!