I Need This →

we take you behind the scenes to show you exactly how we started our design business, in order to help you start yours.

In this blueprint 

We Give You All Our Secrets

I am not the type of leader to hide my best business & design secrets. You'regoing to get it all, and I'm not going to hold back. My teaching style is real, attentive, engaging, conversational and motivational. I like to cram as much information into a lesson in the least amount of time because, well, I'm not here to waste your time. When you're done with this training you'll have all the tools ready to start booking yourself out months in advance. There is no better time to become a brand + web designer than now - we're jumping into a small business revolution.

I Need This →

They Don't Teach This In School

I went to undergrad, then grad school, then advertising school and finally came to the conclusion that if I wanted to learn to build a multi-six figure business, I was going to have to do it myself. After starting and growing 2 successful design businesses, I'm ready to teach you how to do the same.

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Section three

Section two

• Coaching / Feedback

• Planning Services & Prices (How To Set Them & How To Continue Adjusting Them)

• Building Project Timelines & Setting Up Project Processes (Reverse Engineering)

• The Client Process Overview + Client Onboarding + Subscription Style Businesses

• Dubsado Setup

• Legal with Chandler J Law

• Trello & Things App Setup

• Flodesk Email Marketing (Setting Up Automated Workflows)

• Make Your Sh*t Work For You (Brand, Social & Website)

• Graphic Design Fundamentals

Section four

Section five

• Quick Showit Training & Typography Training

• Brand Design Overview + Creative Directions and Mood Boards (For You & Your Clients)

• Logos + Type Suites + Color Palettes (For You & Your Clients)

• Designing Graphics + Other Brand Assets (Templates, Print, Etc) + Exporting & Delivering Graphics (Client Offboarding)

• Brand Design Critique Day (For You Or Your Client Brands)

• Creating Simple GIFs & Videos For Your Website/Brand

• Instagram Design + Growth Tactics + Mini Pinterest Lesson

• Becoming An Authority Figure

• Expanding Your Product Suite & Scaling Your Business Through Live Paid Workshops

• Designing Social Media Graphics

• Building Wireframes in Adobe XD Pt.1

• Building Wireframes in Adobe XD Pt.2 + Random Q&A

• Showit Website Design Basics

• Designing Client Websites In Showit (+ Sales Page Design and Tactics)

week eight

Week nine

Section six

week Seven

• Selling Physical/Digital Products in Shopify (Dropshipping, Website Templates, Done For You Products, Masterclasses) + Blog Training

• How To Launch With A Small Audience

• SEO & Copywriting with Special Guest: Maggie Tyson

• Deep Showit Training & Working As Or With A Developer [With Special Guest: Katie Harrington]

• Growing Your Team, Pivoting & Business Growth

• Special Guest: Shannon From The Social Bungalow & Bungalow Coffee

• Special Guest: The Power of PR with Hannah Nieves

• Final Live Q&A

• How To Get Booked

• Email Marketing & Logo/Brand Design Online Courses

• Photo/Video Shoot Training

• How To Scale Your Business Using Live Paid Workshops

• & more trainings + templates

Section one

• Kickoff Training & Overview of High Moon Studio Business + Processes

• Setting Up Your Business From Scratch

• Being Authentic (Finding Personal Style) & Leading With Innovation

• Mindset & Work Ethic

• Building Your Brand (Strategy + Content Pillars + Longevity + Target Markets)

What's Covered

Get step-by-step directions on how to build a successful design biz so it comes with ease

Get step-by-step directions on how to build a successful design biz so it comes with ease

get started today →

Alex Krahling

Founder/Educator/Wine Lover

Alex is the founder & CEO of High Moon Studio. She considers herself a serial brand-builder. Alex has over 10 years of experience designing brands and websites. She's founded two successful companies (with more in the making) and has her masters degree in Global Strategic Communications with an emphasis in Art Direction. Her background is in advertising — she has experience working with companies such as IBM Watson, MTV Japan, DAZN, Olive Garden and more. Born and raised in Wisconsin, Alex has lived in Minneapolis, Miami, Tokyo, a van (#vanlife), and currently resides in Los Angeles. When she’s not glued to her laptop, you can find her walking her golden retriever through Beverly Hills, enjoying an espresso martini at West Hollywood’s finest restaurants, sweating it out in Hot Yoga, or traveling with her girlfriends to a new city.

your teacher

Implement our strategies & we guarantee you'll make your money back in one month

Implement our strategies & we guarantee you'll make your money back in one month

I need this →

How Does It Work?

You will get access to the complete Designer Blueprint via email immediately after purchase. The email will give you access to the exclusive FB group where you'll find all training videos & info. Every video is already recorded & ready to watch.

Why Do You Need It?

If you want to start a design business, you need this training. If you're sick of working month to month & stressed about getting clients, you need this training. If you have consistant months but want to learn how to scale your business, you need this training.


pay in full discount

immediate access

bonus trainings

pay in full

pay in full

payment plan


immediate access

bonus trainings

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for 12 months

Frequently Asked Questions

how does this work? What happens after I buy?

Once you purchase you will get immediate access to the exclusive FB group that has a link to access all trainings!

are these trainings live?

All blueprint videos are recorded & ready to watch ASAP,  but Alex does host bonus LIVE calls each month for all students!

how long will i have access to the replay videos?

Forever my friend.

will i get 1:1 time with alex?

You won't get any 1:1 calls with her, but you will have access to the exclusive FB group where you can ask questions. Alex hops in and answers questions when she can!

is this for brand new designers or already established designers?

Both! We really go through it all -- how to build a succesful design business and how to design beautiful work. We won't show you every little way to design in illustrator or anything, but we will walk you through the process on how Alex designs brands + websites so you can follow the same principals for your clients.

is there a money-back guarantee?

If you can prove to us that you went through all the trainings and put in an honest effort to apply the strategies Alex taught with zero return, we will give you your money back. Otherwise, no.

what else will i need for this training?

We teach a number of different programs. You will need to have those programs. Remember, this is a training that is going to bring you to six figures. We go for it here. So the cost of each program isn't going to matter when you're making $20k/month ;). Feel free to check out the trainings above to see what is covered + the programs that go along with the trainings. You will definitely need Adobe Creative Cloud as a start.

would this training help any creative entrepreneur? i'm not a designer

This training is made specifically for designers (or wannabe's), BUT I think it would definitely help any creative entrepreneur regardless of specialty! The training will be heavily focused on business -- because you can't be a good creative entrepreneur without being a good business owner. Biz tips, sprinkled with design tips and how-to's, creates a diverse course that could benefit any entrepreneur who wants to grow their biz.

can i take this training if i have zero design or business experience?

Absolutely! We have TONS of prior students who had zero experience coming into the training and are now running successful design businesses. We designed this training to replace traditional design school.